January 15

Why Trump and Cruz are campaign geniuses

A well run campaign does not happen everyday, and although a candidate could be ideal, if he or she does not have the team, they will go no where. Take Mitt Romney, who had a chance of beating President Obama, who was seeing low poll numbers and an overall lack of enthusiasm for the president. Romney just could not get it together to tell the American people who he was, and the result was the Mitt documentary two years later. In this documentary, many people felt some serious regret that this man was not our president. The point is that a campaign is everything. You could be the worst candidate, but win the campaign. The approach and the execution is crucial.

Which is why, although you may agree or disagree, Trump’s campaign in its own way was genius. As he was already a household name, with a beautiful family and a flashy lifestyle, all he added were a few bold statements and the news did the rest. Everything that Trump said and everyone who went up against Trump quickly made the front page headlines. He did not have to, in most cases, leave his own building, as news anchors flocked to him in order to increase their networks ratings. Now, Trump is finally airing attack ads, but he has already made his dent in the overall election cycle.

Cruz, is the true genius when it comes to this campaign. Slow and steady wins the race has been his mode of operation, but this approach is attached with a serious, grassroots winning plan. Cruz spreads his message like a virus, going to each individual, and all of a sudden, consuming the whole. His grassroots message has slowly been building in each state, so while he did not seem like a true contender in the beginning of the race, he now really has a shot. Cruz is also an excellent public speaker. A graduate of Harvard Law, you really cannot put Cruz in corner, as exhibited in last night’s Fox Business debate. The candidate turned the New York Times article about no declaring a loan on an FEC form right around, making the question sound foolish, and the New York Times foolish.

As these two candidates go head to head in the next coming weeks, it will be interesting to see which campaign model works better in Iowa. Trump, who makes big waves, will have to hope the message he splashes out is enough of a motivation to get out and vote. Cruz, who works individually, will have to hope his grassroots campaign model works nationally, and that he has had enough time to truly motivate his voters all the way to the polls.